Grand prize
Win a $30,000 Maldives escape
Every purchase earns entries
The revenue generating platform
Keep your customers' attention
Keep your customers' attention
when they're not at your venue
Sota Platforms keeps them engaged all year round and turns that attention into sales. Memberships, sales promotions and instant wins, built and run for you, certified end to end.
Asia Pacific Loyalty Awards, 2026
Award-winning platform
Winner, Best Use of Digital Technology.
Asia Pacific Loyalty Awards 2026
Recognised on the same stage as Woolworths, Myer, Telstra Plus and Flybuys.
More sales from the customers you have, and from the ones you don't have yet.
Sota gives your customers reasons to keep buying: entries earned with every purchase, prizes to win, status that climbs, a membership they belong to. The same engines win new customers, because a major prize is the reason someone buys for the first time. Ads and discounts buy one transaction at a time. Sota keeps customers engaged 24/7, all year long, and engaged customers spend more. That is what makes it a revenue generating platform.
Three revenue engines
Every engine opens a revenue channel.
Most engagement tools optimise existing revenue by single digits. Sota's engines open channels you didn't have.
Sales Promotions
Your customers
Enter major prize promotions tied to your products, with every purchase earning entries.
Your business
New customers in volume, and faster sales through every campaign window.
Instant Win
Your customers
Every purchase can carry a chance to win instantly, which gives customers a reason to come back.
Your business
Always-on conversion and repeat purchase, with prize pools and margin you control.
Membership
Your customers
Members join and move up the tiers, and their status grows until your brand is part of who they are.
Your business
Recurring memberships and subscriptions. A revenue channel most brands have never had.
sota.
One platform underneath.
Every engine runs on one member account and identity, and one compliance engine.
The platform
Every side of the program, on one platform.
Everything your customers take part in, everything your team runs, and the records your risk team relies on.
Mystery Drop: 500 member gift packs
Promotions, instant wins, live draws, events, challenges, referrals, subscriptions, status and rewards. Everything your customers can take part in, in one place.
The operator view
See what Sota Platforms does to your business.
Campaign reports stop at opens and clicks. The Sota dashboard shows who's in the draw, what they're spending, and the revenue your members generate month after month.
- Promotion performance: reach, members in the draw, entries per day and entry to purchase
- Real revenue uplift: order value, repeat purchase and sales velocity for participants
- Recurring member revenue: memberships and subscriptions tracked as the channel they are
Built with full compliance
Every draw, recorded and defensible.
Every draw runs on a certified random number generator and writes a record you can stand behind: which system drew it, when, who won, and who verified it. If a claim is ever questioned, the record answers it.
- Certified RNG, server side, sole source of truth
- Auditable records and winner verification
- Permits and jurisdiction handling built in
The difference
A widget captures an email. Sota is infrastructure.
A widget
What most platforms call engagement
- × A front-end animation with a discount behind it
- × Everyone wins the same coupon code
- × Ends in a mailing list
- × A moment of novelty, then nothing to come back to
- × Does one thing only
Infrastructure
What Sota is
- Certified draws with real, managed prize pools, compliant in every jurisdiction
- Memberships, promotions, instant wins, events and rewards on one member identity
- Entries, plays and wins that become revenue events
- A team that works with you and builds what your brand needs on top of it
On our infrastructure, we build whatever your brand needs.
Full service, end to end
We build it, run it, and stand behind the compliance.
You bring your brand and your customers. We handle the strategy, build, compliance, platform and ongoing tuning, and most programs go live within weeks.
Strategy and design
We design the program around your brand and what you need it to do commercially, then work out the mechanics that bring your customers back.
Build and launch
We build the whole thing on our platform, the member side and the admin side, integrate it with the systems you already run, and take it live.
Compliance and certification
Certified RNG, trade promotion permits, auditable records, winner verification, and an independent scrutineer arranged for every draw. Handled across jurisdictions, in Australia and globally.
Run and optimise
Your team runs the day to day. We keep the platform, the data and the reporting behind it, and work with you to lift participation over time.
Proof
Proven on 600,000 members before it was offered to anyone.
Motor Culture Australia turned participation into a business. Sota is the platform it runs on, and every engine on this page powers it today.
600,000+
members participating
~90%
repeat customers
$100M+
revenue attributed to promotional draws
$40M+
in prizes awarded and verified
1,000+
verified winners since 2020
Winner
Best Use of Digital Technology, 2026 Asia Pacific Loyalty Awards
Motor Culture Australia runs on Sota. Built and run by the same engineers who will build yours.
Built by the team behind 20 years of production systems.
Sota Platforms is designed, built and run by senior engineers in-house. The same team has delivered mission-critical software for state government, emergency services and some of Australia's largest property and construction groups, with its security independently assessed.
In daily production
20 yrs
Enterprise software, live and supported
Clients delivered
35+
Government and enterprise
Senior engineers
100%
All in-house, with no outsourcing or agency layers
Security validated by
Deloitte + KPMG
Independent cyber compliance
Emergency services
Rescue App
An incident platform used every day for live rescue operations by the Volunteer Rescue Association.
Government
State Library of Queensland
A digital archives platform in daily use, delivered to government security and procurement standards.
Enterprise
Property and construction
High-scale platforms in day-to-day commercial use at some of Australia's largest property and construction groups.
Applied R&D
Griffith University and LG
Industry Collaborator of the Year and a world-first interactive 10K video wall, an LG international case study.
The service from the team is impeccable, and so are the response times. They are always ready to help.
Eric DavidMarketing Manager QLD, CBRE
Exceptional service. The team consistently went above and beyond and ensured all deliverables were on time.
Dan McKillopDevelopment Manager, Trenert
Their innovative products have provided us with the latest in quality software and hardware.
John FitzgeraldOperations Manager, Billbergia
Everyone who works on your program already builds and supports production systems for the organisations above.
Let's build the participation layer for your brand.
Start with a strategic consultation. You get a complete, build-ready participation plan for your brand, and what it should be worth, and the plan is yours to keep.